ASX 2009,005.90
-14.20(-0.16%)
NIKKEI65,020.94
+806.46(+1.26%)
NIFTY 5023,897.70
+24.25(+0.10%)
HSI25,650.87
+427.66(+1.74%)
SHANGHAI3,930.116
-11.972(-0.30%)
Trending:US MarketsAI & SiliconUSA Jobs DeskFed PolicyCybersecurityGov & LawEntertainmentSports Wire
TECH/AI/AAPL

Apple Store Down Ahead of iPhone 18 Pro Pre-Orders

Apple Store Down Ahead of iPhone 18 Pro Pre-Orders macrumors.com Get ready to experience iPhone 18 Pro, the new Apple Watch lineup, and AirPods 5 Apple Where to preorder the iPhone 18 Pro and Pro Max The Verge iPhone 18 ...

By Nexvoro Tech Wire
PUBLISHED SAT, SEP 12, 2026 12:58 PM UTC6 MIN READ
CNBC Market Tracker • NASDAQ:AAPL
REAL-TIME QUOTE
Apple Inc
$234.12-0.98 (-0.42%)
Volume: 68.4M
52-Wk Range: $138.80 - 271.00

KEY POINTS

  • Primary coverage dispatched via Google News US Technology.
  • Signals noteworthy shifts in sector dynamics and operational developments.
  • Comprehensive factual details verified from official publication records.
  • Objective, non-partisan journalistic standards preserved.
Apple Store Down Ahead of iPhone 18 Pro Pre-Orders
PHOTO VIA GOOGLE NEWS US TECHNOLOGYNEXVORO EDITORIAL WIRE

Primary Journalistic Dispatch & Direct Reporting

Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12.

"We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, rather than the 12:01 a.m. start time it previously used. Today the store went down especially early.

Customers in more than 65 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order both models when the store comes back online.

In-Depth Developments & Factual Context

The iPhone 18 Pro and iPhone 18 Pro Max come in Burgundy, Glacier, Silver, and Black. Both models are available in 256GB, 512GB, 1TB, and 2TB storage capacities, bringing the 2TB option to the smaller Pro model for the first time.

In the United States, the iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max starts at $1,299. Both models launch on Friday, September 18, when deliveries to customers and in-store availability begin.

Our comprehensive guide highlighting every major new addition in iOS 26, plus how-tos that walk you through using the new features.

Industry Impact & Strategic Analysis

Dozens of security fixes, plus Spotlight optimizations for upcoming iOS 27 release.

New features and lesser-known changes to check out if you're upgrading.

Apple's four new iPhones feature more differences between the latest models than ever before, so which one should you buy?

Forward Outlook & Market Perspective

iPhone 18 Pro and Pro Max with smaller Dynamic Island, new color options, A20 Pro chip, camera improvements, and more.

Siri AI, Apple Intelligence features throughout, child safety improvements, and more.

Siri AI, design refinements, new Apple Intelligence features, and more.

Apple's latest Apple Watch with new Health Sensing System, Audio Intelligence features, and more.

MacRumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPad, Mac, and other Apple platforms.

Reporting synthesized and verified under Nexvoro.tech editorial guidelines. Full primary records referenced via Google News US Technology.

Sponsored / Google AdSense SlotResponsive Leaderboard 728x90 / 970x250 (article-mid-story)
Reporting synthesized under Nexvoro.tech Editorial Standards • Referenced via Google News US Technology
Verified Dispatch
Related Tickers:#AI#US NEWS#GOOGLE

More Coverage in AI

View Topic Desk →
OpenAI Urges Global AI Standards and Safety Guardrails Amid Rising Industry Anxiety Over Recursive Self-Improvement
AI
AI17H AGO

OpenAI Urges Global AI Standards and Safety Guardrails Amid Rising Industry Anxiety Over Recursive Self-Improvement

As debate intensifies over the rapid acceleration of artificial intelligence, OpenAI has proposed a comprehensive framework for international safety standards, focusing heavily on alignment research and recursive self-improvement. The move follows recent high-profile departures and escalating concerns from industry insiders regarding humanity's long-term control over advanced frontier models.

CNBC World & Geopolitics6 min read
Inside the White House: How Nvidia CEO Jensen Huang Became President Trump's Most Trusted AI Ally
AI
AISEP 20

Inside the White House: How Nvidia CEO Jensen Huang Became President Trump's Most Trusted AI Ally

As Washington fiercely debates artificial intelligence oversight, Nvidia CEO Jensen Huang has emerged as President Donald Trump's top confidant, successfully pushing back against growing regulatory pressures. While rival tech executives advocate for government slowdowns, the head of the world's most valuable chipmaker is charting a rapid course for American tech supremacy.

CNBC Top News7 min read