With only a few hours left until the first iPhone launch event since John Ternus took over as the CEO of Apple, Bloomberg reporter Mark Gurman says the name of the company's long-rumored folding phone is the iPhone Duo. ...
By Nexvoro Tech Wire
PUBLISHED WED, SEP 9, 2026 5:42 AM UTC • 6 MIN READ
Primary Journalistic Dispatch & Direct Reporting
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In-Depth Developments & Factual Context
Apple might recycle the name from Microsoft's dual-screen device for its first folding iPhone.
Apple might recycle the name from Microsoft's dual-screen device for its first folding iPhone.
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Industry Impact & Strategic Analysis
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With only a few hours left until the first iPhone launch event since John Ternus took over as the CEO of Apple, Bloomberg reporter Mark Gurman says the name of the company's long-rumored folding phone is the iPhone Duo. The midnight report suggests it will have a price starting at $2,000 for a model with 256GB of storage, shipping starting as soon as October in two colors: white and dark blue.
So far, the rumored foldable has been mostly referred to as the iPhone Ultra, while the Duo name would raise a title that Google used for one of its many ill-fated attempts at messaging and chat, and that Microsoft already applied to its own foldable devices, with the Surface Duo and Surface Duo 2 .
Forward Outlook & Market Perspective
Meanwhile, its starting price could make it more expensive than the cheapest versions of Google's Pixel 11 Pro Fold and the Samsung Galaxy Z Fold 8 which start at $1,899, but lower than the Galaxy Z Fold 8 Ultra's $2,099.99 price.
As the rumors have said, it's expected to be able to run side-by-side iPhone apps, handle iPad-like multitasking, and support using the Apple Pencil as a stylus. We should know the official details soon, check back here at 1PM ET / 10AM PT for all of the updates as they're revealed.
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Reporting synthesized under Nexvoro.tech Editorial Standards • Referenced via The Verge
Verified Dispatch
