How to watch Apple's foldable iPhone announcement

Primary Journalistic Dispatch & Direct Reporting

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Apple will host its annual iPhone event on Wednesday, September 9 at 10 a.m. PDT, and it's expected to be a big one. All signs point to Apple's long-awaited entrance into the foldable smartphone market, finally shipping this kind of hardware about seven years after Samsung did.

Apple has a YouTube stream prepared for the "Surprise and shine" event, and you can set reminder notifications within YouTube to make sure you don't miss it (or you can bookmark this page). You can also watch the livestream on Apple's own events site .

In-Depth Developments & Factual Context

Aside from the foldable iPhone Ultra, Apple is also expected to announce the iPhone 18 Pro and iPhone 18 Pro Max models, for people who want an upgrade but don't see the appeal of the foldable, or who don't want to pay the rumored $2,000 price for the iPhone Ultra. The standard iPhone 18 model isn't expected to launch until next year .

Apple may also release new hardware like an updated HomePod, camera-enabled AirPods , and new Apple Watches.

With new Apple CEO John Ternus at the helm, this will be Apple's first major product announcement since longtime CEO Tim Cook stepped down.

Industry Impact & Strategic Analysis

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Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.

You can contact or verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted message at @amanda.100 on Signal.

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