'Practical Magic 2' bests 'Spider-Man' and 'The Odyssey' at the box office, but fails to conjure profit

Primary Journalistic Dispatch & Direct Reporting

The witchy sequel recouped only $46 million of its estimated $75 million budget - but will it find lasting power at the box office?

After nine weeks of undisputed dominance, The Odyssey and Spider-Man: Brand New Day have fallen to a witchy new foe. But Practical Magic 2 's spell over the box office may not have been cast to last.

In-Depth Developments & Factual Context

Director Susanne Bier and co-writers Akiva Goldsman, Georgia Pritchett, and Kelly Marcel's spellbinding sequel to the 1998 classic directed by Griffin Dunne and written by Goldsman, Robin Swicord, and Adam Brooks conjured up $30 million domestically and $46 million globally this week, per box office tracker Rentrak.

Those sums were more than enough to knock Matt Damon's Odysseus and Tom Holland's Spidey down a peg, securing the witchy Owens women, led by Nicole Kidman and Sandra Bullock , a No. 1 film at home and abroad. That's a win for Warner Bros., which took a gamble on the sequel nearly 30 years in the making. But the studio may not be viewing its odds so favorably.

Industry Impact & Strategic Analysis

Sure, The Odyssey fell to No. 3 with $7.4 million domestically and $34.4 million around the world. But that's after an astonishing nine weeks in theaters. The star-studded adaptation of Homer's seafaring epic currently boasts over $600 million in the former market, placing it second behind Brand New Day in the overall domestic leaderboard for 2026, and a whopping $1.68 billion in the latter market - ditto on the global rankings.

As for Brand New Day , Holland's fourth outing as the web-slinger has shattered records virtually every week since its early August opening. The film added $8.4 million domestically and $27.4 million globally this weekend, making for $935.1 million overall in the former market and $2.45 billion in the latter.

Forward Outlook & Market Perspective

Bier, Warners, and even Kidman and Bullock (who serve as producers) certainly didn't expect their sister witches to seriously contend with a behemoth IP like Spider-Man. But $46 million is a worrying start for a film made on an estimated $75 million budget, especially considering that the cost of the film's marketing blitz isn't factored into that estimate.

But all may not be lost for Practical Magic 2 . It's sure to recoup at least its budget within the next couple weeks, and as Paul Dergarabedian, Rentrak's Head of Marketplace Trends, noted in a Sunday interview with AP, "It's not necessarily about that opening weekend... Weekend two will tell the tale, no question about it." Practical Magic 2 is "the kind of movie that you can build an evening at the movie theater around with your friends," one that may find a lasting place at the movieplex.

Elsewhere on the weekend's box office leaderboards, the independent Christian outfit Angel Studios misfired with Runner , a thriller starring Alan Ritchson as a former soldier racing to save a child's life as a drug cartel closes in. The film opened to $6.6 million domestically atop a budget estimated between $35-45 million.

Coyote vs. Acme , however, once seen as little more than a victim of studio cruelty , has proven an enduring hit, adding another $6.2 million to its domestic coffers, which now reach $47.7 million.

Next week, Zach Cregger returns just over a year after his bizarro Weapons became a centerpiece of the 2025 horror conversation. His take on Resident Evil will play against Ethan Hawke's historical drama The Weight - as well as Practical Magic 2 , Brand New Day , and The Odyssey , of course, for the box office gold.

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