That isn't Apple's former CEO promoting the Galaxy Z Fold 8 in a new Samsung ad - "Tim Cook from Palmerston North" just happens to have the same name and look a lot like him. Released right as Apple announced its iPhone ...
By Nexvoro Tech Wire
PUBLISHED FRI, SEP 11, 2026 1:59 PM UTC • 6 MIN READ
Primary Journalistic Dispatch & Direct Reporting
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In-Depth Developments & Factual Context
Tim Cook's New Zealander doppelganger is promoting the Galaxy Z Fold 8 in Samsung's latest ad teasing Apple.
Tim Cook's New Zealander doppelganger is promoting the Galaxy Z Fold 8 in Samsung's latest ad teasing Apple.
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Industry Impact & Strategic Analysis
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That isn't Apple's former CEO promoting the Galaxy Z Fold 8 in a new Samsung ad - "Tim Cook from Palmerston North" just happens to have the same name and look a lot like him. Released right as Apple announced its iPhone Duo , the ad mimics Apple's cinematic product launch videos, with "Tim Cook" saying "the future is here." Samsung also takes a jab at Apple's Tim Cook with a reference to his recently-updated profile picture.
It's the latest in Samsung's long-running history of ads dunking on its biggest rival, like one ad from over a decade ago that makes fun of iPhone fans willing to wait in lengthy lines for Apple's latest phone. Then there's the ad for the Galaxy Note 8 that features a viral shot of a diehard Apple fan with a haircut matching the iPhone's notch . Samsung did a whole series of "Ingenius" ads teasing Apple's Genius Bar tech support, with customers asking an Apple Store employee if iPhones have various Samsung features, like a headphone jack or an included fast charger.
Forward Outlook & Market Perspective
Not all of the ads take a comedic tone, though. A 2024 Samsung ad responded to controversy around Apple's "Crush" iPad ad with a scene of a woman playing a damaged guitar on a recreation of Apple's set, featuring the tagline "Creativity cannot be crushed."
Samsung and Apple's rivalry has even inspired spinoff ads from other companies - Microsoft once released an ad suggesting the two camps "kind of like fighting."
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Reporting synthesized and verified under Nexvoro.tech editorial guidelines. Full primary records referenced via The Verge.
Reporting synthesized under Nexvoro.tech Editorial Standards • Referenced via The Verge
Verified Dispatch
