ASX 2009,005.90
-14.20(-0.16%)
NIKKEI65,020.94
+806.46(+1.26%)
NIFTY 5023,897.70
+24.25(+0.10%)
HSI25,650.87
+427.66(+1.74%)
SHANGHAI3,930.116
-11.972(-0.30%)
Trending:US MarketsAI & SiliconUSA Jobs DeskFed PolicyCybersecurityGov & LawEntertainmentSports Wire
TECH/AI/AAPL

The real reason your phone is getting more expensive

When Apple debuts the next generation of iPhones this week, they're likely to come with an unwanted change: a higher price tag. A price hike from the supply-chain powerhouse would be the clearest sign yet that soaring me...

By Nexvoro Tech Wire
PUBLISHED MON, SEP 7, 2026 3:18 PM UTC6 MIN READ
CNBC Market Tracker • NASDAQ:AAPL
REAL-TIME QUOTE
Apple Inc
$234.12-0.98 (-0.42%)
Volume: 68.4M
52-Wk Range: $138.80 - 271.00

KEY POINTS

  • Primary coverage dispatched via The Verge.
  • Signals noteworthy shifts in sector dynamics and operational developments.
  • Comprehensive factual details verified from official publication records.
  • Objective, non-partisan journalistic standards preserved.
The real reason your phone is getting more expensive
PHOTO VIA THE VERGENEXVORO EDITORIAL WIRE

Primary Journalistic Dispatch & Direct Reporting

Posts from this topic will be added to your daily email digest and your homepage feed.

Posts from this topic will be added to your daily email digest and your homepage feed.

Posts from this topic will be added to your daily email digest and your homepage feed.

In-Depth Developments & Factual Context

Soaring RAM costs are driving up prices across the tech industry. It may take years to settle down.

Posts from this author will be added to your daily email digest and your homepage feed.

Posts from this topic will be added to your daily email digest and your homepage feed.

Industry Impact & Strategic Analysis

Posts from this topic will be added to your daily email digest and your homepage feed.

Posts from this topic will be added to your daily email digest and your homepage feed.

Soaring RAM costs are driving up prices across the tech industry. It may take years to settle down.

Forward Outlook & Market Perspective

Posts from this author will be added to your daily email digest and your homepage feed.

When Apple debuts the next generation of iPhones this week, they're likely to come with an unwanted change: a higher price tag. A price hike from the supply-chain powerhouse would be the clearest sign yet that soaring memory costs have become unavoidable - with no end to the memory crunch in sight.

Call it " chipflation " or " RAMageddon ." The shortage is reversing a decades-long decline in memory costs that helped make consumer electronics more powerful without making them dramatically more expensive. The terms "memory prices" and "memory shortage" appeared in 473 company transcripts last quarter, according to data provided by AlphaSense . The entire industry is seemingly working on the problem. And yet, we're years away from seeing it fixed.

The common wisdom is that AI is at fault: The technology isn't just contributing to higher energy prices and layoffs; it's also helping drive up the cost of everything from smartphones to game consoles.

But the shortage was brewing well before ChatGPT took off - and was then amplified by AI's unending hunger for RAM. The current market is the product of a complicated and very profitable reshuffling of the memory industry within a system that was already failing to keep up.

"We need to build more wafer capacity," Manish Bhatia, president and COO of Micron - one of the three largest memory manufacturers - told The Verge . "[It's] a very different challenge for the industry than it had been for many years before, where technology alone was able to keep up with the demand."

Reporting synthesized and verified under Nexvoro.tech editorial guidelines. Full primary records referenced via The Verge.

Sponsored / Google AdSense SlotResponsive Leaderboard 728x90 / 970x250 (article-mid-story)
Reporting synthesized under Nexvoro.tech Editorial Standards • Referenced via The Verge
Verified Dispatch
Related Tickers:#AI#US NEWS#THE

More Coverage in AI

View Topic Desk →
OpenAI Urges Global AI Standards and Safety Guardrails Amid Rising Industry Anxiety Over Recursive Self-Improvement
AI
AI17H AGO

OpenAI Urges Global AI Standards and Safety Guardrails Amid Rising Industry Anxiety Over Recursive Self-Improvement

As debate intensifies over the rapid acceleration of artificial intelligence, OpenAI has proposed a comprehensive framework for international safety standards, focusing heavily on alignment research and recursive self-improvement. The move follows recent high-profile departures and escalating concerns from industry insiders regarding humanity's long-term control over advanced frontier models.

CNBC World & Geopolitics6 min read
Inside the White House: How Nvidia CEO Jensen Huang Became President Trump's Most Trusted AI Ally
AI
AISEP 20

Inside the White House: How Nvidia CEO Jensen Huang Became President Trump's Most Trusted AI Ally

As Washington fiercely debates artificial intelligence oversight, Nvidia CEO Jensen Huang has emerged as President Donald Trump's top confidant, successfully pushing back against growing regulatory pressures. While rival tech executives advocate for government slowdowns, the head of the world's most valuable chipmaker is charting a rapid course for American tech supremacy.

CNBC Top News7 min read