What we expect from the upcoming Apple launch

Primary Journalistic Dispatch & Direct Reporting

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It's finally happening - this week, we are (probably) about to see Apple's first foldable iPhone, more than five years after Samsung launched its first foldable phone.

Apple's annual iPhone release events are always interesting in one way or another, but this year's presentation is one of the most anticipated in a while. As Tim Cook hands off the CEO role to former Vice President of Hardware Engineering John Ternus, people have high expectations for Apple's next devices, especially since the company is embracing an entirely new form factor.

In-Depth Developments & Factual Context

While Apple is usually tight-lipped about its product launches, there are always inevitable leaks, giving us insight into what we might see during the September 9 Apple event . While the foldable iPhone is most exciting, we're also anticipating news about AirPods, HomePods, and the non-foldable iPhone 18 line.

If Apple has made its consumers wait over half a decade for it to enter the foldable market, its first attempt had better be good - especially since reports indicate that the phone will cost more than $2,000 . At least it's not as pricey as the $3,500 Apple Vision Pro headset , and unlike headsets, people actually buy smartphones.

The good news is that people who claim to be early testers of the device have reported back positive experiences. According to Bloomberg's Apple insider Mark Gurman, the foldable iPhone has a premium feel , fits nicely into a pocket, and opens up into a wide, iPad-like display. The phone is expected to sport a 5.5″ cover display, which expands to 7.8″ when the screen is unfolded. When folded in, the device will look shorter and wider than a typical iPhone.

Industry Impact & Strategic Analysis

To make hardware that's still sleek enough to pocket when folded, Apple has had to make some concessions. The device reportedly skips the telephoto camera, which could be disappointing to the kind of consumers who are willing to open their pockets for a phone that's expensive enough to feed a family for months. However, the phone is expected to have a dual-lens rear camera system with a main and an ultra-wide lens, similar to what's on Apple's more basic iPhones.

Rumor has it that Apple will include MagSafe, the magnetic wireless charging and accessory system, but that it will forego Face ID to save space, relying instead on a Touch ID fingerprint button on the phone's side. This shouldn't be a huge concession - touching a button is about as easy as looking at a screen - but it might take some getting used to if you've become accustomed to Face ID.

Like other foldable phones, the iPhone Ultra is expected to support side-by-side multitasking, letting you run two apps at once, one on each half of the unfolded screen. Even though it'll resemble a small iPad when opened up, it will still run iOS rather than iPadOS, though shouldn't be cause for concern, since Apple's newest chips are powerful enough to handle it. In fact, the same chip reportedly powers Apple's budget MacBook Neo laptop.

Forward Outlook & Market Perspective

A pain point for foldable phone users thus far has been the dreaded " crease ." With other companies' foldable phones, you can see the evidence when you open the phone that this isn't your standard display. It's a hard problem to solve and one that maybe isn't worth the technical effort, though Apple has supposedly created a display where the crease isn't as visible.

If foldables aren't your thing - or if you don't want to spend double the price on your next phone - don't worry. Apple is also expected to release some new devices in the iPhone 18 line. We've heard leaks about the iPhone 18 Pro and Pro Max, but not much yet about the standard iPhone 18, which is predicted to arrive six months after the September event. That would be a first for Apple - releasing the premium models before the standard one.

Now that Apple is finally moving forward with its Gemini-powered Siri AI update, the company is also expected to refresh the HomePod , a smart speaker and Apple's answer to devices like the Amazon Echo line.

References to unreleased products, including new HomePods, were recently spotted by users digging through a macOS preview build .

The most surprising find, however, is that Apple appears to be working on AirPods with built-in cameras. In that same macOS preview, researcher Aaron Perris found a video showing someone wearing the AirPods and picking up a book.

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