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Apple wanted the iPhone Ultra to cost $1,999, new report says - GSMArena.com news

Apple wanted the iPhone Ultra to cost $1,999, new report says - GSMArena.com news GSMArena.com See more headlines & perspectives on Google News

By Nexvoro Tech Wire
PUBLISHED WED, SEP 9, 2026 10:08 AM UTC6 MIN READ
CNBC Market Tracker • NASDAQ:AAPL
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KEY POINTS

  • Primary coverage dispatched via Google News US Technology.
  • Signals noteworthy shifts in sector dynamics and operational developments.
  • Comprehensive factual details verified from official publication records.
  • Objective, non-partisan journalistic standards preserved.
Apple wanted the iPhone Ultra to cost $1,999, new report says - GSMArena.com news
PHOTO VIA GOOGLE NEWS US TECHNOLOGYNEXVORO EDITORIAL WIRE

Primary Journalistic Dispatch & Direct Reporting

Apple is holding its big annual iPhone launch event on September 9 , and it's widely expected to unveil the iPhone Ultra on that day. This will be its first foldable smartphone, and it's been a very long time coming. According to a new report from Bloomberg's Mark Gurman, the company has practically been working on it for a decade.

Interestingly, Apple wanted the iPhone Ultra to cost $1,999, but it got hit by the memory chip shortage and insane price hikes, so now it's probably going to come out starting at $2,199. However, the top configuration (presumably with 1TB of storage) might go as high as $3,000.

In-Depth Developments & Factual Context

The report also tells us to expect a practically invisible crease, as well as a titanium and aluminum hinge system, some custom cover glass developed in partnership with Corning, and construction quality that Apple reportedly believes is "industry-leading" for the foldable market.

The iPhone Ultra is once again said to come with a 7.8" folding screen and a 5.5" cover display. Unfolded, its proportions should "resemble those of a Magic Trackpad", while folded it should be about the size of a passport.

Industry Impact & Strategic Analysis

A lot of prepping non-tangible buzzwords for the Apple Incompetence bots to feed off.

I guess they have to dial it to 11 to try make people forget about Lake America?

Forward Outlook & Market Perspective

Hard core apple fans will just take up more credit card debt to buy the premium spec flip phone. Thats how it works now. More long term debt to buy a higher value "phone" in 2026.

Honestly iOS 26 has more bugs than Android had back in Touchwiz Kitkat days. And the "apps are more premium" sentiment is just plain wrong. A lot of the apps I use on both platforms are a lot buggier and harder to navigate on iOS. Aint nothing premiu...

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Reporting synthesized and verified under Nexvoro.tech editorial guidelines. Full primary records referenced via Google News US Technology.

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